Red Bull Rubik’s Cube World Championship Announced

Red Bull has officially announced that they will be hosting a Rubik's Cube World Championship in 2018. This announcement has received mixed reviews. With a company as well-known as Red Bull hosting a Rubik's Cube competition, the popularity of the sport and hobby could grow very fast. On the other hand, this was announced without knowledge to the WCA and they use different regulations than the WCA.

You can watch the announcement video below.